OSRAM
Marketing activities for the B2B

01

Background

In order to expand continuous communication with its B2B and end customers, the Specialty Lighting department of OSRAM GmbH was searching for an innovative and dynamic content medium. With a focus on branding and awareness, the aim was to provide content that would tell lighting-related stories and complement existing product information. The objective was to showcase the company—with the greatest possible exposure—as a broad-based, innovative lighting expert.

event stand design
02

Task

Bubblebridge was commissioned to develop a versatile, dual-language (German and English), online medium that supported a full range of interactive elements and could be easily adapted as a print version.

After OSRAM defined the general themes, bubblebridge began planning the specific content and formats and conducting background research. All of the articles were created with materials from each of the various product areas in order to develop content relevant to the associated target groups. The magazine's layout intelligently combines text and design elements to create an engaging and diverse online magazine with a lifestyle aspect.

Bubblebridge developed the magazine MORE based on the latest framework technologies (Bootstrap). A responsive design based on HTML5 / CSS3 / Javascript / jQuery technologies was implemented. Animations, embedded videos, and pop-ups were integrated, and search engine optimization was taken into account.

Rebranding
03

Outcome

As an interactive magazine, MORE combines storytelling and product marketing. Readers experience projects and products from OSRAM Speciality Lighting through fascinating stories and assimilate technical information in way that is engaging and fun.

MORE is intended to be a long-term resource and is published once a year. In addition to the technical and design features, one striking characteristic is the range of entertaining articles on the core theme of light in various editorial formats. Promotion is carried out via the OSRAM homepage (in German and English), where the MORE magazine is prominently placed. In addition, OSRAM Specialty Lighting uses various social media channels and campaign sites as well as personal referrals.

MORE is also available for OSRAM employees on the company’s intranet.

The magazine has also been made available as a PDF download and published as a high-quality, printed customer magazine.

“Excellent content creation, creativity and understanding of technically complicated topics. No unnecessary questions, always to the point. These people are top professionals.”

Silvia Nagyova
Marketing Manager OSRAM SP

Not only was OSRAM impressed: bubblebridge won the Silver Stevie® in the category “Best Web Editorial/ Best Web Content” in the German Stevie Awards 2018.

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