EXECUTESALES
UX & UI: User focused strategy and design

01

The background

ExecuteSales is a unique, online platform which matches companies who are looking to increase their sales activities with suitable sales service providers. An intelligent solution to support both groups in efficiently generating new business opportunities.

ExecuteSales selected bubblebridge to support them with the strategic development of the platform – both in terms of the user experience and design.

User focussed strategy and design
02

The scope

After quickly getting up to speed with the scope of the business, we at bubblebridge quickly became immersed in the strategic development and design of the portal. Working closely together with the ExecuteSales team and using scrum methodology, we analysed, improved and expanded the functionality and user experience within the entire portal – always ensuring that the needs of the two very different target audiences were kept in the forefront. Design, of course, also played an enormous role. All user interfaces, including the entire screen flow and visual elements were designed and continually improved upon until the portal was completed and launched.

In order to establish and develop the brand on the market, bubblebridge also supported ExecuteSales with overarching marketing activities - a new website was designed, content was written, campaigns and landing pages were created.

To date, we still work closely on the integration of new developments and all on-going improvements

mobile website
03

The results

“In effect, bubblebridge became a fully integrated extension of the ExecuteSales team, acting as valuable sparring partners - questioning, delivering input and continually working to improve our business concept. Adi designed and created, constantly delivering new ideas and different alternatives, always keeping the programming in mind – thereby ensuring that what he delivered, could really be programmed – an extremely valuable asset in any online designer! Even now, when there are only sporadic changes to be made, the team is always there, ready to pick up and continue as always. It’s fun, and it works – an ideal combination.”Martin Peters – Managing Director, ExecuteSales